Swiss watch brand IWC Schaffhausen officially entered Italy this week. The brand chose to open its first Italian store in Piazza di Spagna 28 (Spain Square 28) in the heart of the Italian capital. Showcase of iconic watches.
Georges Kern, Chief Executive Officer of IWC, said: ‘The Plaza de España is a must-visit for visitors to Rome. We are very pleased that many mechanical masterpieces and brand traditions and concepts can be presented in this historical site.

IWC Store 28, Plaza de Espana, Rome, Italy

This new store is located in a historic building in Rome. Natural light seeps through the large windows into the 40-square-meter storefront: the perfect environment complements the luxurious timepieces from Schaffhausen. The interior architects of IWC use dark wood, chrome, leather and other materials to create an elegant and comfortable atmosphere, which fully reflects the simple lines of the watch and the extraordinary tradition inseparable from the brand.