On March 2, 2016, TAG Heuer, a well-known Swiss watch brand, held its first annual event at the Beijing Bird’s Nest Cultural Center, announcing that it officially became the official timekeeper of the Chinese Football Association Super League. This is a brand new challenge following the fields of music, racing, basketball and other fields. Together they will witness the exciting moments of the game and ignite the upsurge of Chinese football. Mr. Leo Poon, the general manager of Tag Heuer Greater China, Mr. Lin Xiaohua, the full-time executive board of the China Football Association, Mr. Ma Chengquan, the chairman of the China Super League Co., Ltd., and Shao Jiayi, a Chinese professional football player, witnessed this important moment.

 TAG Heuer has always been committed to supporting the football cause. Following the football star Cristiano Ronaldo became the brand ambassador in 2014, the partnership with the German Football League in 2015 began, and in 2016
After officially becoming the official timekeeper and official watch of the Major League Soccer (MLS), the United States Football Association and the United States Professional Referee Association (PRO), today Tag Heuer once again joins hands with the Chinese Super League to reach an unprecedented cooperative relationship.
 As the highest-level professional football league in China, in the 12 years since its establishment, the Chinese Super League has consistently exceeded people’s expectations and inspired generations of young people’s football dreams. The Super League has a record 5.33 million season spectators and a cumulative audience of 400 million seasons. It is China’s top football event.

 Leo, General Manager of Tag Heuer Greater China
Mr. Poon said, ‘We are honored that the Chinese Football Association Super League has selected TAG Heuer as the official timepiece and official watch. The cooperation between TAG Heuer and the Chinese Super League has brought our brand to a wider platform.
Let more young audiences feel the core spirit of Tag Heuer’s self-defense without fear. Chinese football carries countless passions and dreams, with infinite possibilities. We look forward to working with the Chinese Super League for Chinese football
Injecting pioneering spirit and innovative practices, inspiring young people’s enthusiasm for football, and helping the future development of Chinese football and education. ‘

Mr. Ma Chengquan, Chairman of China Super League Co., Ltd., delivered a speech
 Mr. Ma Chengquan, Chairman of the Super League Co., Ltd. said, ‘We are very pleased to launch this cooperation with Tag Heuer. Since its establishment in 2004, the Super League has gradually become the most important sporting event in Chinese football. The spirit of football advocates passion Teamwork, hard work, and achievement of dreams. As an internationally renowned brand that perfectly combines sports performance and technological innovation, our cooperation will definitely have a different spark. ‘

Mr. Leo Poon, General Manager of Tag Heuer Greater China, and Mr. Lin Xiaohua, Full-time Executive Committee Member of the Chinese Football Association, exchange gifts

Mr. Leo Poon, General Manager of Tag Heuer Greater China, and Mr. Lin Xiaohua, Full-time Executive Committee Member of the Chinese Football Association, exchange gifts

Chinese professional football player Shao Jiayi

Mr. Leo Poon, General Manager of Tag Heuer Greater China, Mr. Lin Xiaohua, Full-time Executive Committee Member of the Chinese Football Association, Mr. Ma Chengquan, Chairman of the China Super League Co., Ltd., and Shao Jiayi, Professional Chinese Football Player (from left to right)
Summary: In the DNA of TAG Heuer, we always adhere to a spirit of competitive sports. The brand slogan ‘Don’t Crack Under Pressure’ is also the best interpretation of this spirit. The TAG Heuer Super League is bound to have a spark of passion. Let us look forward to the exciting event together!