‘Drive the routine, create innovation’ —— Audemars Piguet, a Swiss fine watch brand with a history of 138 years, has unveiled its first exclusive sale in Nanjing area at Deji Plaza shop. This marks the further expansion of Audemars Piguet’s strategic cooperation with the well-known watch retailer Ningbo Rising Watches Co., Ltd. in the Chinese market. Mr. David von Gunten, Chief Executive Officer of China and Hong Kong of Audemars Piguet, Ms. Li Li, General Manager of Audemars Piguet China, Mr. Ren Tao, General Manager of Ningbo Rising Watch Co., Ltd., and Mr. Wu Tiemin, Deputy General Manager of Deji Plaza attended the opening ceremony. .
Mr. David von Gunten, Chief Executive Officer of China and Hong Kong of Audemars Piguet, Ms. Li Li, General Manager of Audemars Piguet China, Mr. Ren Tao, General Manager of Ningbo Rising Watch Co., Ltd., and Mr. Wu Tiemin, Deputy General Manager of Deji Plaza attended the opening ceremony. .
Audemars Piguet’s first store in Nanjing is located in the second phase of Deji Plaza, Xinjiekou, known as the ‘China’s No. 1 Business District’. It covers an area of 55 square meters, inheriting the brand’s traditional elegance and solemnity. The origin of the brand is the natural and quaint nature of the small town of Le Brassus, Switzerland (Vallée de Joux). At the same time, it reflects the century-old family watchmaking brand’s concept of “driving the convention and creating innovation” in design and function. , The pursuit of high-quality service and other details.
Audemars Piguet’s six main collections are on display: elegant high-end sports watches Royal Oak, pioneer sports models Royal Oak Offshore, modern classic millennials (Millenary), the ancient and elegant Jules Audemars series, as well as the Edward Piguet series and the traditional series (Tradition) that reflect historical heritage and cultural charm, will provide a distinguished experience for all VIPs.
On the day of the event, Audemars Piguet presented the beauty of its Jurassic Valley, the birthplace of Swiss fine watchmaking, at Nanjing Deji Plaza. The design of the site contains Audemars Piguet’s brand spirit and ingenuity, allowing guests to experience the fusion of tradition and modernity among Chongshan Cuilin, and appreciate the essence of Audemars Piguet’s ‘driving the routine and creating innovation’.
Nanjing, as one of the four ancient capitals of China, is an important birthplace of Chinese civilization and an international city at the forefront of the times. Ms. Li Li, General Manager of Audemars Piguet China, said: ‘Nanjing’s important status as the capital of Jiangsu is obvious to all. We are very honored to open the Audemars Piguet Nanjing store at the highest-end Deji Plaza. Here we would like to thank Ningbo Rising Watches and Nanjing Deji Strong support for Audemars Piguet. I believe this store can provide a platform for watch lovers and collectors in Jiangsu to learn more about Audemars Piguet. ‘
Audemars Piguet Nanjing Deji Store
Address: F123, Phase II, Deji Plaza, No. 18, Zhongshan Road, Nanjing
Phone: +86 25 8677 7100