The Bucherer Edmar watch is a mature classic. Bucherer’s dedication to the traditional outstanding value is perfectly presented in the Edmar watch, the word Adamavi Derived from Latin, it means ‘love something’ or ‘enjoy the pleasure’, which symbolizes the affection of the watch owner. Today, the Watch House brings you a distinguished and elegant Bucherer Edmar watch, the official watch model: 00.10314.07.45.01.

   This Edelmarr watch was launched by Bucherer at the Baselworld 2015. The watch design is subtle and elegant, suitable for all occasions; the lines are pure and simple, and the simple timepieces have unique aesthetics. Classics, demonstrating its true lasting value, bring endless time fun to the wearer.

Bucherer Edmar Watch 00.10314.07.45.01
 This watch is made of stainless steel with a rose gold bezel. Its round shape is elegant and rich in content. It is equipped with a mechanical movement. The watch’s golden dial shows the time and date, simple and luxurious, showing nobility. The watch is equipped with a black belt, which makes the watch more comfortable to accompany the wearer.

Luxury and refined crown in rose gold
 The round crown is made of rose gold, and the side is decorated with pits to make it easier to grasp when adjusting the time. The top is embossed with the Bucherer logo, which details the brand culture.

Elegant black strap for comfortable wearing
 The watch is fitted with a black belt, cut reasonably, and stitched with black stitching to show the exquisite workmanship. The leather strap is soft and tough, making it more comfortable to wear on the wrist.

The case is carefully polished, smooth, round and comfortable to the touch
 The stainless steel case and the rose gold bezel make the case more layered, and its surface is polished and polished after careful polishing, reflecting a bright metallic luster. The delicate surface is very smooth to the touch and comfortable to the touch.

The gold dial is simple and luxurious
 The watch’s golden dial and rose gold bezel are harmoniously matched. The dial adopts the three-pin design, the design is simple and clear, and the window is opened at three o’clock to display the date.

The date display window is very clear
 The date display window at the three o’clock position of the watch is displayed in the form of a white background and black Arabic numerals. It is very conspicuous on the gold dial, which makes it clear at a glance.

The lugs are exquisite and small, and the workmanship is exquisite
 The watch’s lugs and case are cast in one piece, and polished to connect with the case in harmony and nature; the curved lug design allows the watch to fit the wrist more comfortably when worn.

Through the caseback, you can see the automatic mechanical movement inside
 The watch uses a back-to-back case, screw bolts on the metal edges for fixing to the case, and information about the watch; the case is equipped with an automatic mechanical movement, and the fine texture of the movement parts allows The movement is even more delicate and beautiful.

Summary: This watch is made of stainless steel and rose gold. It is luxurious in a low-key, but not flamboyant, but has a restrained charm. The round case of the watch with a black strap is elegant and fashionable, which is very suitable for elegant and connotative people. The simple design makes the time indication clear at a glance, highlighting personal taste and bringing great help to life.

Felipe Massa finished third in the Austrian race this week, and is also the 40th time on his podium in his career. ‘Personally, this is an incredible moment, and it is also true for our entire team. Our team has a glorious past, and we will continue to create a glorious future. Today is significant.’ Felipe Massa said. At the end of this year’s eight races, he temporarily ranked sixth in the Drivers’ standings with 62 points.

RICHARD MILLE launches two limited edition watches to commemorate the 10th anniversary of cooperation with Felipe Massa, limited edition of RM 011 to 100 pieces

The F1 driver from Brazil, Felipe Massa, is the first player to join the RICHARD MILLE sports star team. He has also been a watch test driver for RICHARD MILLE, helping RICHARD MILLE achieve amazing achievements in the watchmaking industry. These include testing of the nano-carbon fiber base plate and Alusic alloy case. The nano-carbon fiber base plate was first used on RM 006 FM, and then widely used in many watches of RICHARD MILLE. Alusic alloy case is only used in RM 009 FM.

The heart of the RICHARD MILLE Felipe Massa ’10th Anniversary’ watch series is ‘exclusive’, RM 011 with RMAC1 movement

RICHARD MILLE and Felipe Massa have formed a deep friendship in cooperation. This time, in order to welcome the 10th anniversary, RICHARD MILLE specially customized the ’10th Anniversary’ watch series for Felipe Massa, including two timepieces-RM 056 and RM 011. The RM 056 watch embodies RICHARD MILLE’s most exciting patented innovations, and these cutting-edge technologies are renowned in the fine watchmaking industry. The entire RMCC1 movement is made of grade 5 titanium alloy, and the number of single parts has reached more than 500. This chronograph chronograph movement is undoubtedly one of the most delicate movements in watchmaking. At the same time, this tourbillon movement is also equipped with power reserve, torque display function and a function selector. Just like Felipe Massa’s continuous enterprising spirit in the field of racing, RICHARD MILLE engineers who are constantly improving continue to improve the movement, carefully adjust the timing accuracy, and improve the pursuit of needle performance by reducing friction to ensure long-term stable operation.

RICHARD MILLE Felipe Massa “ 10th Anniversary ” RM 056 watch with RMCC1 movement

The case of the watch is cut from a single piece of sapphire. After years of research and testing, the cutting process has finally reached the best standard that combines comfort and durability. Regardless of design or technology, this process needs to overcome unprecedented challenges: the processing of sapphire is extremely complicated, and each case takes about 1,000 hours, of which the bezel, main case and bottom case need 430 hours Cutting process and 350-hour polishing process. Therefore, despite the many imitators of such technologies, they are still far from RICHARD MILLE. Another timepiece in the ‘Tenth Anniversary’ watch series is RM 011. It is named after Felipe Massa, and you can see the core idea behind it. The movement RMAC1 equipped with RM 011 is the first flyback chronograph automatic movement of RICHARD MILLE. The movement is made of grade 5 titanium alloy, hand polished, and equipped with an annual calendar, a 60-minute flyback timer and a countdown function. The case is made of NTPT® carbon fiber, which is highly resistant to corrosion and unique in shape, which is even more significant for RICHARD MILLE.

RICHARD MILLE Felipe Massa ’10th Anniversary’ RM 056, limited edition of 10 pieces

These superb watchmaking skills complement Massa’s own brilliant achievements. In his 13-year racing career, Massa has participated in 218 races, achieved 16 pole positions, 40 podiums, 11 of which won the Grand Prix championship and won a total of 1,012 points (including (3rd place recently in Austria in 2015). He spent most of his career at Ferrari (now with Williams), second in team history and fourth in history. The design of the RM 056 and RM 011 is inspired by Felipe Massa’s racing color scheme. The collar, pad printing, buttons and crown are decorated in blue or yellow, and the driver’s personal logo is cleverly placed at 1 o’clock. The RM 011 watch’s sapphire dial cleverly uses Felipe Massa’s car number ’19’ instead of the original 12 o’clock. The caseback is engraved with his personal signature, which is also a highlight of this watch.

Zenith has announced a partnership with Farfetch, the world’s leading fashion boutique shopping platform. Using Farfetch’s market model, configuration technology and logistics network, Zenith can provide the best timepiece products to new global customer groups. By establishing a partnership with Farfetch, Zenith has issued fashion declarations for the first time to markets in Europe, the United States, China, Hong Kong, Taiwan, Japan, South Korea and Australia. Other ‘hard luxury’ brands working with Farfetch include jewellers Delbis, Chopard, David Yaman, Bowman Landau and Tiffany, as well as watchmakers Bell & Ross and GP Girard Perregaux Watches, TAGHeuer and Athens watches.

   As an omnichannel shopping platform that truly covers the global market, Farfetch has a dedicated end-to-end application program interface, unparalleled configuration technology and logistics network, serving a wide range of customer groups who love to express their personality through the design of unique fashion and accessories. The new partnership will provide unparalleled choice among existing watch and jewelry enthusiasts, new, rare and exquisite products from well-known brands to end customers, making it the ideal choice for customers who want to experience “hard luxury” for the first time.

   Farfetch was founded in 2008 by Portuguese entrepreneur José Neves as the global e-commerce market for luxury boutiques. The company has evolved into a technology platform for the luxury industry, with 11 language options, covering more than 880 brands and boutiques from more than 40 countries, and delivering to customers in more than 190 countries.

   ‘The consumer is at the core of our strategy, and it is even more so today than ever before,’ said Julien Tornare, CEO of Zenith. ‘Technology is constantly evolving and customer consumption concepts are constantly evolving. Zenith is committed to rapidly changing needs Make an effective response. In view of this, we are very happy to cooperate with Farfetch to embrace e-commerce in a dynamic and exciting way. ‘(Photo / Text Watch House Xu Chaoyang)