From November 22nd to 25th, 2018, French palace-level brand Cartier presented a four-day Santos de Cartier watch experience exhibition on the west coast of Shanghai, which is at the forefront of art and technology. , Create a shocking “space tunnel” with cutting-edge digital technology, reappear Paris in the early 20th century, pay tribute to the birth inspiration of the Santos de Cartier watch, and the close friend of Mr. Louis Cartier (the legendary adventurer Albert) Alberto Santos-Dumont’s pioneering attitude pays tribute to the spirit of the celebrities represented by him who persevered, never stopped and stayed true to their dreams.
Exterior view of the Santos de Cartier watch experience exhibition
Santos de Cartier watch was born in the beautiful era when humans first soared into the blue sky, symbolizing the spirit of the pioneer at that time. In the fast-changing digital world, Cartier’s interactive experience created by cutting-edge technology presents the legend and centennial changes of the Santos watch to Chinese audiences. It also innovates and shapes the future model with contemporary celebrities.
SantosdeCartier Watch Experience Exhibition-Ladder Corridor
SantosdeCartier Watch Experience Exhibition-Ladder Corridor
SantosdeCartier Watch Experience Exhibition-14bis
SantosdeCartier watch experience exhibition-watch display area
‘Augmented reality (AR) and virtual reality (VR) technologies have given a brand new and introductory narrative style. At this experience exhibition, Cartier adheres to the brand heritage, also highlights the innovation pattern, and leads with a new digital presentation method. Spectators travel back to Paris at the beginning of the 20th century to experience that extraordinary history for themselves. ‘
Pierre Rainero, Cartier’s Image Style and Heritage Director
SantosdeCartier watch experience exhibition-AR experience area
Every glorious history has been the future created by the pioneers. Cartier reproduces the imagination and adventure that existed in black and white images a century ago with an immersive AR experience: In 1901, after several challenges, Mr. Santos Dumont finally successfully piloted the Santos 6 spacecraft and orbited the Eiffel Tower On one lap, the most elegant curve was left over Paris in the Belle Époque; at the same time, he told his close friend, Mr. Louis Cartier, that he could not take pocket watch inspection time out of his pocket during the flight, so Cartier was inspired to break the watchmaking The tradition of craftsmanship, in 1904, specially designed the first modern watch for him-the Santos watch, so that he can easily confirm the time when controlling the aircraft with both hands. Two equally fearless souls have opened a new era … In order to trace this story realistically, Cartier built an Eiffel Tower about 12 meters high at the exhibition site. From the perspective of AR, the aircraft will fly around the tower, accompanied by Virtually imaged panorama of Paris, vividly reappearing Mr. Santos Dumont’s unruly journey and Ling Yun’s aspirations.
SantosdeCartier watch experience exhibition-AR experience area
SantosdeCartier watch experience exhibition-AR experience area
AR’s perspective witnesses the legend together with you, and VR experience makes you immersive. Cartier used VR technology to build an interactive experience device in this experience exhibition: wearing VR glasses, the experiencer instantly crossed over Paris, manipulating the handle in the blue sky and white clouds within reach, driving a simulated aircraft, and flying over the Paris Invalides , The Paris Opera, the Seine River and the Eiffel Tower, a bird’s eye view of Paris from an unprecedented 3D perspective, feel the curiosity and fearlessness of Mr. Santos Dumont as he soars into the blue sky, and experience the pride and glory of a dream come true-this The charm of modern technology has made the legends created by celebrities no longer just literary stories, but miracles experienced in them.
SantosdeCartier Watch Experience Exhibition-VR Experience Zone
SantosdeCartier Watch Experience Exhibition-VR Experience Zone
Just as Mr. Santos Dumont successfully flew over the Eiffel Tower after many adventures, each of these pioneering efforts contains a commitment to technical excellence: the AR and Santos de Cartier watch experience exhibition The VR installation experience was completed by content creators, designers, technical developers and game engineers from 10 nationalities in 5 months. It only took 3 months to draw the realistic clouds in the lens to accurately present them. Alternating Complex Transparency-This is not just an exhibition, it is also a vision of technological innovation by celebrities in the contemporary high-tech field.
SantosdeCartier Watch Experience Exhibition-VR Experience Zone
The Santos de Cartier watch, since its birth in 1904, represents the brand’s innovation and pioneering spirit. In this exhibition, twenty Cartier Collection Santos watches and new collections are displayed one by one, the timebook, self-change, witnessing the change: from the brave and fearless in the beautiful age to the breakthrough application of innovative technology 、 Process innovation-every Santos watch is the most avant-garde symbol of that era, and the new Santos de Cartier 2018 Cartier Santos watch, with a breakthrough design and function, reflects the core of mechanical speed and technological progress Spirit of the times. The unique aesthetic design makes it a symbol of modern style.
The SantosdeCariter Watch Experience Exhibition will be open to the public free of charge. Guests from all walks of life are invited to personally experience this gorgeous adventure that combines historical heritage with cutting-edge technology.
Date: November 23 (Friday) to November 25 (Sunday)
Time: 10 am to 9 pm
Location: 2350 Longteng Avenue, Shanghai