Rolex And Salzburg Music Festival

The annual Salzburg Festival in Austria is the oldest, highest level and largest music feast in the world. Its birth was glorious for its mission to convey the conviction of peace in Europe.

The Salzburg Festival visited China for the first time in 2012, bringing the classic Puccini repertory ‘La-Bohème’ to Shanghai audience

   As a leading watch manufacturer, Rolex is very proud to be a sponsor of the Salzburg Music Festival, bringing strong support to this highly anticipated art festival every year. The Salzburg Festival is about to enter 93 years, but its charm is increasing day by day. Commenting on his long-lasting know-how, the festival’s chairman, Dr. Helga Rabl-Stadler, said: ‘The success of the Salzburg Festival lies in its nearness. The unremitting pursuit of top art for a century. Bringing high-quality performances to our audience is our life-long direction, and these can not be achieved without our most outstanding sponsors and the same goals we hold. Rolex has a long history It is a model of persistence in perfection, which coincides with the mission of our festival. ‘

   The 92nd Salzburg Festival in 2012 is undoubtedly a splendid event, with new artistic director Alexander Pereira and theatre director Sven Eric Bettoff (Sven -Eric Bechtolf), a unique and outstanding performance brought about great innovation and expansion. A total of 280,000 people watched the performance, a record high since the festival was held. The newly added children’s opera performances and Pentecost also received great enthusiastic support. The next Holy Spirit Advent Festival will be held from May 17th to May 20th, 2013. Cecilia Bartoli, a famous Italian mezzo-soprano singer and Rolex’s proud spokesperson ) Has confirmed that he will be the artistic director of Salvador Pentecost for the second time, and will star in 5 operas in summer.

The Salzburg Festival visited China for the first time in 2012, bringing the classic Puccini repertoire ‘La-Bohème’ to Shanghai audiences

   At the end of 2012, the Salzburg Music Festival joined hands with the Shanghai Grand Theatre to kick off the Shanghai International Music Festival with Puccini’s famous opera ‘Bohemians’. The Hongju system brought shocking effects to domestic audiences. This popular opera was produced jointly by the Salzburg Music Festival and the Shanghai Grand Theatre, and in August 2012 it became the opening opera of the festival in Austria. I believe that in the near future, as one of the music leaders, the Salzburg Music Festival will cooperate more with domestic top theaters and institutions to lead domestic audiences into a wonderful music journey.

   It is worth mentioning that Rolex is also the sponsor of classic music online live broadcast platform, where domestic audiences can enjoy a large number of exciting programs including the Salzburg Music Festival in the first time.

Mr.-Alexander-Pereira, artistic director of Salzburg Festival and chairman Dr.-Helga-Rabl-Stadler, were interviewed at Rolex-World Experience Center- (Image source: Rolex, Jiro-Yuan)

Rolex and the arts

   At the beginning of the 20th century, in the era of the popularity of pocket watches, the visionary Rolex founder Hans Wilsdorf created a watch that perfectly blended precision and elegance, realizing himself for many years dream. Since then, Rolex, the Swiss watchmaker’s leading brand, has encouraged personal excellence and the pursuit of perfection. In keeping with this long tradition, Rolex is dedicated to contributing to the development of the art world by sponsoring a number of events.

   In the 1970s, New Zealand soprano singer Dame Kiri Te Kanawa became the first endorsement of the Rolex brand in the arts. The internationally acclaimed singer was invited to sing at a wedding ceremony held by Prince Charles of the United Kingdom and Princess Diana Spencer at St. Paul’s Cathedral.

   Over the years, Rolex’s support for the arts has expanded to many celebrities in various fields. In the field of singing art, Rolex’s endorsers include well-known performing artists who have worked with the brand for more than 30 years, Spanish tenor singer Plácido Domingo, and American soprano singer Renee Fleming (Renée Fleming), Italian soprano singer Cecilia Bartoli, German tenor singer Jonas Kaufmann, and Mexican tenor singer Rolando Vie Rolando Villazón.

   Famous classical musicians working with Rolex include talented young pianists Yuja Wang and Yundi Li, Grammy Award winner, and cellist Yo-Yo Ma. In addition, Rolex has established close partnerships with U.S. conductor Lorin Maazel and Venezuelan conductor Gustavo Dudamel. Among them, as the world’s first-class orchestra, the Los Angeles Philharmonic with Dudamel as the music conductor has also been sponsored by Rolex. In the field of classical music, in addition to supporting the Verbier Festival in Switzerland, Rolex also sponsors the Salzburg and Whitsun Festivals.

   In the field of contemporary music, Rolex has a stable relationship with many well-known pop artists, including two Grammy Award winners, Canadian jazz singers Diana Krall and Michael Bublé, Indian sitar player and composer Anoushka Shankar, and the famous French ballerina Sylvie Guillem.

   At the same time, Rolex is also committed to helping emerging artists to realize their artistic potential through projects such as Operalia, an international annual vocal competition founded by Mr. Placido Domingo; and ‘Rolex Creative Arts’ The “Rolex Mentor and Protégé Arts Initiative” aims to discover talented young artists and provide them with a development platform to establish a one-on-one creative collaboration and mentoring relationship with renowned art masters.

   In addition to giving artists great support, Rolex also understands the importance of working with prestigious art groups, including the fascinating Teatro alla Scala in Milan, and the historic Royal Opera House in London (Royal Opera House), the world-renowned Metropolitan Opera, and the famous Vienna Philharmonic Orchestra. Rolex has now extended its reach to Asia. In Beijing, China, the National Center for Performing Arts awarded Rolex the title of ‘National Grand Theatre’s Watch and Clock’. Since then, the two sides have cooperated extensively with many well-known artists in various art categories.

   Recently, Rolex reached an agreement with, the leader in classical music online video. With this unique platform, music lovers can experience the lively charm of well-known concerts at any time. Similarly, Rolex has partnered with Eurovision to launch a music show called Musica, which brings audiences to the world of music and dance. Rolex partners also include Operaonline, a comprehensive online opera library open to all opera fans. These are complementary projects to the Rolex Art Support List, designed to promote and popularize music worldwide by providing a powerful platform for the general audience to engage with high-quality classical concerts, festivals, operas, and musicians.

   Adhering to the ideals of Mr. Wilsdorf’s brand at the beginning, Rolex has always been active in the art field, and spared no effort to support outstanding talents and institutions that share common values ​​with the brand and relentlessly pursue perfection and excellence. This support will benefit the inheritance of the artistic heritage and make a unique and lasting contribution to cultural undertakings around the world.